Privacy policy

Last updated: May 20, 2026

AQUALURE LTD (“we”, “our”, or “us”) operates this website and provides online retail services for swimming pools, inflatable pools, frame pools, pool accessories, and related products (the “Services”).

This Privacy Policy explains how we collect, use, process, disclose, store, and protect your personal information when you visit our website, place an order, contact us, or otherwise use our Services.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.

1. Company Information

Trade Name: AQUALURE LTD
Registration Number: 17228819
Address: 14 Museum Place, Cardiff, Wales, CF10 3BH
Email: info@aqualure-store.ltd

2. Information We Collect

We may collect and process the following categories of information:

  • Name, billing address, and shipping address;
  • Email address and telephone number;
  • Payment and transaction information;
  • Order history and customer support communications;
  • Device information, browser type, IP address, and website usage data;
  • Photos or videos submitted in relation to support or warranty claims.

3. How We Collect Information

We collect information:

  • Directly from you when placing orders or contacting us;
  • Automatically through cookies and website technologies;
  • From payment providers, logistics partners, or fulfillment partners involved in order processing.

4. How We Use Information

We may use personal information to:

  • Process and fulfill orders;
  • Coordinate shipping and delivery;
  • Provide customer support;
  • Manage returns, refunds, and warranty requests;
  • Communicate regarding orders and account activity;
  • Prevent fraud or unauthorized activity;
  • Improve our website, products, and customer experience;
  • Comply with legal, tax, accounting, or regulatory obligations.

5. Lawful Bases for Processing

Our lawful bases for processing personal information may include:

  • Performance of a contract;
  • Legitimate business interests;
  • Compliance with legal obligations;
  • Consent where required under applicable law.

6. Dropshipping and Fulfillment Partners

Our business operates using a dropshipping and fulfillment partner model.

To fulfill and deliver orders, we may share necessary customer information with:

  • Third-party suppliers;
  • Warehouses and fulfillment centers;
  • Shipping carriers and logistics providers;
  • Payment processors;
  • Customer support and operational service providers.

Shared information may include:

  • Name;
  • Shipping address;
  • Contact information;
  • Order details necessary for fulfillment and delivery.

7. International Transfers

Due to the international nature of our fulfillment and logistics operations, personal information may be processed or transferred outside the United Kingdom.

This may include transfers to suppliers, fulfillment centers, logistics providers, software providers, or operational partners located in other countries where necessary for order fulfillment and customer support.

Where applicable, we take reasonable measures to ensure appropriate safeguards are implemented in accordance with data protection laws.

8. Payments

Payments are processed securely through authorized third-party payment providers.

We do not store complete payment card information on our own systems.

9. Cookies and Analytics

Our website may use cookies and similar technologies to:

  • Maintain essential website functionality;
  • Remember user preferences;
  • Analyze website traffic and performance;
  • Improve user experience and security.

Types of cookies may include:

  • Essential cookies;
  • Analytics cookies;
  • Performance cookies;
  • Security-related cookies.

You may manage cookie settings through your browser preferences where applicable.

10. Data Retention

We retain personal information only for as long as reasonably necessary for:

  • Order fulfillment and support;
  • Legal and regulatory compliance;
  • Accounting and tax obligations;
  • Fraud prevention and dispute resolution;
  • Operational record-keeping.

11. Data Security

We implement reasonable technical and organizational safeguards designed to protect personal information from unauthorized access, misuse, disclosure, or loss.

However, no online system or electronic transmission can guarantee complete security.

12. Your Rights

Depending on applicable law, you may have rights to:

  • Request access to your personal information;
  • Request correction of inaccurate information;
  • Request deletion of personal information;
  • Object to certain processing activities;
  • Request restriction of processing;
  • Request data portability where applicable;
  • Withdraw consent where processing is based on consent.

To exercise your rights, please contact us at info@aqualure-store.ltd.

13. Complaints

If you believe your data protection rights have been infringed, you may contact us directly so we can attempt to resolve the matter.

You may also have the right to lodge a complaint with your local data protection authority where applicable.

14. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of external websites.

15. Children’s Privacy

Our Services are not intended for individuals under the age of 16, and we do not knowingly collect personal information from children.

16. Changes to This Policy

We may update this Privacy Policy periodically. Updated versions will be published on this page together with the revised effective date.

17. Contact

For questions regarding this Privacy Policy or how we process personal information, please contact:

AQUALURE LTD
14 Museum Place, Cardiff, Wales, CF10 3BH
Email: info@aqualure-store.ltd